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Sensory Adaptation

February 7, 2012
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Sensory Adaptation and Priming

There are an infinite amount of stimuli in the world around us. With limited mental resources we can't possibly focus on all of them, nor do we need to. Because of this, our body and brain have a method to tune out stimuli that we don't need to pay attention to. ...

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What is Priming?

January 31, 2012
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Volkswagen Golf

Have you ever had the experience where you were introduced to something you'd never heard of only to later find that you are seeing and hearing it everywhere? Perhaps someone introduced you to a new food dish that you'd NEVER heard before and now...

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6 Tips That Will Help You Succeed With Your New Year’s Resolution

January 25, 2012
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6 Tips That Will Help You Succeed With Your New Year’s Resolution

If you're like 88% of the population you have failed at least one New Year's Resolution and being that February is right around the corner, you're probably already loathing in your failure or feel success slipping away. Don't let that happen, be a...

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ADHD, Isolation Chambers, Mice and Brain Loss – The Psychology of Stimulation

November 14, 2011
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ADHD, Isolation Chambers, Mice and Brain Loss – The Psychology of Stimulation

This article delves into the depths of our brain to discuss the psychology of environmental stimulation and the possible effects this has on our brain's development. Can ADHD...

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Why is Yawning Contagious?

October 12, 2011
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Why is Yawning Contagious?

When I yawn you yawn. Hey, stop that, you're making me tired. Yawning is clearly contagious, but why? The following article digs deep into the studies...

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The Japanese Earthquake & Tsunami Tragedy Helps Demonstrate “Animal Instincts” in nature.

March 11, 2011
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The Japanese Earthquake & Tsunami Tragedy Helps Demonstrate “Animal Instincts” in nature.

The human reaction to tragedy and the panic that ensues is an ancient biological response that is hardwired in our brain. In spite of our ability to think...

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