Violence sells but many fear it may negatively impact those who partake in watching violent movies, television shows, and especially video games. It seems plausible that if violence in fact increases brand awareness when combined with video games that we will see more violent video games capitalizing on in-game advertisement. Is this a bad... »
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The Psychology of Weight Loss: The Biggest Loser isn’t the only one losing weight for money
America. Is. Fat. In fact, America is only getting fatter. Volp et al. discovered that those individuals who were given a cash incentive to lose weight performed significantly better than those given no incentive other than their... »
The Psychology of Learning: Craming and why it doesn’t work!
The mistake that many students make is that they think the path to long-term memory is a short one. In truth, it requires a little bit of effort. Cramming will never work because our brain does not work... »
The Psychology of Learning: Context Matters–Where You Learn is How You Learn
Where you learn is very important as it is directly related to how well you will remember it when it comes time to take that final. If you learn in one environment and take... »
Wearing Black Makes You Tougher. GRRRRRR
Swat teams, Oakland Raiders fans, The Wicked Witch of The West, the Russian MIGs in Top Gun, ninjas, and L.L. Cool Jay in Any Given Sunday all have two things in common; they all... »
The Psychology of Twitter, Facebook, and Other Social Networking Devices
The internet has made it possible for humans to remain connected. Individuals who have problems finding friends or romantic partners by "normal means" may go to the internet and unleash the narcissism within themselves... »