Ukkola and her team found that there was statistically significant correlations within family and how the individuals scored. More creative individuals tended to have more creative siblings.
Monthly Archives: May 2009
Facial Recognition
Facial recognition is a skill dependent on a specific part of our brain. The area, known as the fusiform face area is located in the same area that processes our vision and without it we wouldn't be able to identify people.
Social Proof – The Psychology Behind Herd Behavior
As much as we like to think of ourselves as individuals, the truth is that humans are very prone to herd behavior. That is to say that much of what we do is the result of what others is doing around us. In this post, we explore social proofing and how easily...