Monthly Archives: December 2009

The Psychology of Weight Loss: The Biggest Loser isn’t the only one losing weight for money

December 14, 2009
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The Psychology of Weight Loss: The Biggest Loser isn’t the only one losing weight for money

America. Is. Fat. In fact, America is only getting fatter. Volp et al. discovered that those individuals who were given a cash incentive to lose weight performed significantly better than those given no incentive other than their good health.

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