Cognitive

What is Priming?

January 31, 2012
By
Volkswagen Golf

Have you ever had the experience where you were introduced to something you'd never heard of only to later find that you are seeing and hearing it everywhere? Perhaps someone introduced you to a new food dish that you'd NEVER heard before and now it seems that everyone is eating it? Don't worry, your...

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ADHD, Isolation Chambers, Mice and Brain Loss – The Psychology of Stimulation

November 14, 2011
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ADHD, Isolation Chambers, Mice and Brain Loss – The Psychology of Stimulation

This article delves into the depths of our brain to discuss the psychology of environmental stimulation and the possible effects this has on our brain's development. Can ADHD be explained, in part, by computers, MP3 players and video games? What happens to our brain when we remove this stimulation? What is the...

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The Japanese Earthquake & Tsunami Tragedy Helps Demonstrate “Animal Instincts” in nature.

March 11, 2011
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The Japanese Earthquake & Tsunami Tragedy Helps Demonstrate “Animal Instincts” in nature.

The human reaction to tragedy and the panic that ensues is an ancient biological response that is hardwired in our brain. In spite of our ability to think far more critically than any other organism on the planet, our basic reactions to the simple aspects of living on the planet are driven by...

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Violence in Video Games, More Than Entertainment: Advertising Tool

January 25, 2010
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Violence in Video Games, More Than Entertainment: Advertising Tool

Violence sells but many fear it may negatively impact those who partake in watching violent movies, television shows, and especially video games. It seems plausible that if violence in fact increases brand awareness when combined with video games that we will see more violent video games capitalizing on in-game advertisement. Is this a bad...

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The Psychology of Learning: Craming and why it doesn’t work!

October 2, 2009
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The Psychology of Learning: Craming and why it doesn’t work!

The mistake that many students make is that they think the path to long-term memory is a short one. In truth, it requires a little bit of effort. Cramming will never work because our brain does not work like an empty closet that can simply be filled by throwing everything we need to...

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The Psychology of Learning: Context Matters–Where You Learn is How You Learn

September 16, 2009
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The Psychology of Learning: Context Matters–Where You Learn is How You Learn

Where you learn is very important as it is directly related to how well you will remember it when it comes time to take that final. If you learn in one environment and take a test in a completely different environment, you are shooting yourself in the foot.

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Wearing Black Makes You Tougher. GRRRRRR

July 16, 2009
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Wearing Black Makes You Tougher. GRRRRRR

Swat teams, Oakland Raiders fans, The Wicked Witch of The West, the Russian MIGs in Top Gun, ninjas, and L.L. Cool Jay in Any Given Sunday all have two things in common; they all wear black and they are all pretty intimidating.

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Psychology of Music Ability – An Argument for Nature Rather Than Nurture

May 28, 2009
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Psychology of Music Ability – An Argument for Nature Rather Than Nurture

Ukkola and her team found that there was statistically significant correlations within family and how the individuals scored. More creative individuals tended to have more creative siblings.

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Facial Recognition

May 21, 2009
By
Facial recognition is a skill dependent on a specific part of our brain

Facial recognition is a skill dependent on a specific part of our brain. The area, known as the fusiform face area is located in the same area that processes our vision and without it we wouldn't be able to identify people.

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